WHAT? After re-launching its services back to the streets of Helsinki — a ridesharing app Uber and our 18 local creators co-created an activation on Instagram.
HOW? As the service is hyperlocal — creator casting focus was not only on solid brand fit, but on audience location and age demographics as well to maximize relevant reach. A clear call-to-action element inside carousel post encouraged audience to try Uber for the first time.
OUTCOME? Over 80 000 reactions to branded posts made sure that citizens of Helsinki truly noticed Uber’s comeback.
“Valtteri and the co. are a breeze to work with. We were impressed by the level of detail & thought they were willing to put into choosing the right team for us.
They were not willing to cut any corners and effectively challenged our brief with their in-depth platform expertise.”